Envision your goal –
adapt accordingly.

As a Berlin based design strategist I help to shape services, brands and strategies that create value through coherent stories – for customers, coworkers and business alike.
With 11 years of experience I conduct and facilitate integral parts of the innovation journey: purpose and culture, customer needs and business goals, vision and scope, teams and stakeholders, services and touchpoints, brand and product—so that good ideas grow into great, seamless experiences.

I accompany teams and offer consulting services in the areas of: cultural development, service- and product- innovation, brand- and product strategy and design management.



I had the pleasure of working with Forever Day One – developing NPS-raising services; Taikonauten – exploring unknown problem spaces; Ape Unit X Tip Me – enabling direct tipping from consumers to producers; Stan Hema – developing sustainable brand experiences; Edenspiekermann – applying up-to-date process methodology; and under my own flag to create digital services, brands and strategies for Deutsche Bank, Signal Iduna, Namics, Bauhaus100, Bosch, Priori Data, Welt and RedBull TV – while having great people on my side.



While this www is potentially being updated, you’re more than welcome to have a look at what I’m up to; how I procrastinate at my best; or get in touch for project- and consultation inquiries.




Envision your goal –
adapt accordingly.

As a Berlin based design strategist I help to shape services, brands and strategies that create value through coherent stories – for customers, coworkers and business alike. With 11 years of experience I conduct and facilitate integral parts of the innovation journey: purpose and culture, customer needs and business goals, vision and scope, teams and stakeholders, services and touchpoints, brand and product—so that good ideas grow into great, seamless experiences.

I accompany teams and offer consulting services in the areas of: cultural development, service- and product- innovation, brand- and product strategy and design management.

I had the pleasure of working with Forever Day One – developing NPS-raising services; Taikonauten – exploring unknown problem spaces; Ape Unit X Tip Me &ndash ;enabling direct tipping from consumers to producers; Stan Hema – developing sustainable brand experiences; Edenspiekermann – applying up-to-date process methodology; and under my own flag to create digital services, brands and strategies for Deutsche Bank, Signal Iduna, Namics, Bauhaus100, Bosch, Priori Data, Welt and RedBull TV – while having great people on my side.

While this www is potentially being updated, you’re more than welcome to have a look at what I’m up to; how I procrastinate at my best; or get in touch for project- and consultation inquiries.